The Misconception
Many people believe technical leaders shouldn't post on social media. It's "influencer behavior" or "course-selling tactics." I used to think this too.
Then I hired one of the best Tech Leads I've ever worked with — through Twitter.
How It Happened
Throughout 2025, I started sharing authentic technical challenges from Monest on Twitter. Real scalability issues. Architectural decisions. Mistakes we made and how we fixed them.
Samuel, a developer with over 10,000 followers, started noticing these posts. He saw a company solving interesting problems with interesting approaches. No recruiter reached out to him. No job ad caught his eye. He simply recognized that something valuable was happening and wanted to be part of it.
He joined as Tech Lead, leading our voice and WhatsApp channels.
Why This Works
If your company has the right vision, the right culture, and you provide the means for your developers to perform — what changes the game is the quality of your team.
Top professionals rarely job hunt actively. They observe. They follow leaders who are solving interesting problems. When you share how you approach architecture, handle errors, and lead teams — you're not being a "LinkedIn influencer." You're showing your authentic leadership style.
The people who resonate with it are already aligned with your values before they even apply.
The Key Insight
You can have the best vision, the best culture, the best product. But who builds all of that? People.
Visibility within your technical community — sharing solved problems and learned lessons — is enough to attract quality talent. This isn't vanity. It's strategic hiring through genuine professional connection.
This is part of a series about lessons from my first year as Head of Technology.